50 Taglines That Stood The Test of Time
by Paul Suggett, TheBalance.com
Think about the brands that you know well, and perhaps even love. Chances are, it's not just a brand name you're recalling, but a tagline, too. Almost every single brand, product and large corporation has some kind of tagline. Some are timeless, others get replaced every decade, or even sooner if it’s just not resonating with the public.
So...What Exactly Is a Tagline?
Taglines (also called straplines, tags, slogans, or brand lines) can be inspirational, like a product philosophy, or they can be something fun and memorable.
While some can impel you to be better, do more, or go further, others are simply a fun play on words. The generally accepted description of a tagline is:
(After polling many colleagues, professionals, and consumers, the following list of 50 taglines has been created. You may not agree with it. You may think some brands are missing, or some don't deserve to be on the list.)
1. JUST DO IT – Nike, 1988
2. A DIAMOND IS FOREVER – DeBeers, 1948
3. WHERE’S THE BEEF – Wendy’s, 1984
4. WE TRY HARDER – Avis, 1962
5. PROBABLY THE BEST LAGER IN THE WORLD – Carlsberg, 1973
6. ALL BECAUSE THE LADY LOVES MILK TRAY – Cadbury UK, 1968
7. THE ULTIMATE DRIVING MACHINE – BMW, 1975
8.MAYBE SHE’S BORN WITH IT – MAYBE IT’S MAYBELLINE – L’Oreal, 1991
9. DON’T LEAVE HOME WITHOUT IT – American Express, 1975
10. THE LISTENING BANK – Midland Bank, 1990
11. THE BANK THAT LIKES TO SAY YES – Trustee Savings Bank (TSB), 1980
12. BEANZ MEANZ HEINZ – Heinz, 1967
13. A MARS A DAY HELPS YOU WORK, REST AND PLAY – Mars, 1980
14. HAVE A BREAK. HAVE A KIT KAT. – Rowntree, 1957
15. THE PAUSE THAT REFRESHES – Coca Cola, 1927
16. GOOD TO THE LAST DROP – Maxwell House, 1959
17. CAN YOU EAT THREE SHREDDED WHEAT? – Nabisco, 1970s
18. I BET HE DRINKS CARLING BLACK LABEL – Carling, 1971
19. DOES SHE…OR DOESN’T SHE? – Clairol, 1964
20. IT’S NOT TV, IT’S HBO – HBO, 1997
21. HELLO TOSH, GOTTA TOSHIBA – Toshiba, 1984
22. THINK DIFFERENT – Apple, 1990s
23. IT TAKES A LICKING AND KEEPS ON TICKING – Times, 1950s
24. CENTRAL HEATING FOR KIDS – Ready Brek, 1980s
25. YOU’RE IN GOOD HANDS – Allstate, 1950s
26. MELTS IN YOUR MOUTH, NOT IN YOUR HANDS – M&Ms, 1950s
27. WHEN IT ABSOLUTELY, POSITIVELY HAS TO BE THERE OVERNIGHT – FedEx, 1982
28. REACH OUT AND TOUCH SOMEONE – AT&T, 1979
29. THE UNCOLA – 7UP, 1973
30. LET YOUR FINGERS DO THE WALKING – Yellow Pages, 1964
31. THE OTHER WHITE MEAT – Pork, 1986
32. I LOVE NEW YORK – NY State Dept., 1977
33. HAVE A COKE AND A SMILE – Coca Cola, 1979
34. HAVE IT YOUR WAY – Burger King, 1973
35. I CAN’T BELIEVE I ATE THE WHOLE THING – Alka Seltzer, 1966
36. PLEASE DON’T SQUEEZE THE CHARMIN – Charmin, 1964
37. WHAT HAPPENS HERE, STAYS HERE – Las Vegas, 2002
38. THERE ARE SOME THINGS MONEY CAN’T BUY. FOR EVERYTHING ELSE, THERE’S MASTERCARD – Mastercard, 1997
39. LIFTS AND SEPARATES – Playtex, 1930s
40. CAN YOU HEAR ME NOW – Verizon, 2002
41. BREAKFAST OF CHAMPIONS – Wheaties, 1930s
42. GO TO WORK ON AN EGG – Egg Marketing Board UK, 1950s
43. GOT MILK – California Milk Processor Board, 1993
44. TASTES GREAT, LESS FILLING – Miller Lite, 1974
45. IT’S THE REAL THING – Coca Cola, 1970
46. A LITTLE DAB’LL DO YA – Brylcreem, 1950s
47. DOUBLE YOUR PLEASURE, DOUBLE YOUR FUN – Wrigley’s Doublemint, 1959
48. SHARE THE FANTASY – Chanel No. 5, 1979
49. THINK SMALL – Volkswagen, 1959
50. MMM MMM GOOD – Campbell’s Soup, 1930s
Now, after a century of great advertising, not every tagline could make it onto the list. Some notable runners up include “It’s So Simple” for Polaroid, “When it Rains it Pours” for Morton Salt, and “This Bud’s For You” for Budweiser. If you believe a corporation or brand should have been on this list, but didn't make it, please add it in the comments with your reason why it should be included. Click here for the original article to comment.
by Paul Suggett, TheBalance.com
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| Nike Just Do It. Getty Images |
So...What Exactly Is a Tagline?
Taglines (also called straplines, tags, slogans, or brand lines) can be inspirational, like a product philosophy, or they can be something fun and memorable.
While some can impel you to be better, do more, or go further, others are simply a fun play on words. The generally accepted description of a tagline is:
A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product.The TOP 50 Advertising Taglines Ever
(After polling many colleagues, professionals, and consumers, the following list of 50 taglines has been created. You may not agree with it. You may think some brands are missing, or some don't deserve to be on the list.)
1. JUST DO IT – Nike, 1988
2. A DIAMOND IS FOREVER – DeBeers, 1948
3. WHERE’S THE BEEF – Wendy’s, 1984
4. WE TRY HARDER – Avis, 1962
5. PROBABLY THE BEST LAGER IN THE WORLD – Carlsberg, 1973
6. ALL BECAUSE THE LADY LOVES MILK TRAY – Cadbury UK, 1968
7. THE ULTIMATE DRIVING MACHINE – BMW, 1975
8.MAYBE SHE’S BORN WITH IT – MAYBE IT’S MAYBELLINE – L’Oreal, 1991
9. DON’T LEAVE HOME WITHOUT IT – American Express, 1975
10. THE LISTENING BANK – Midland Bank, 1990
11. THE BANK THAT LIKES TO SAY YES – Trustee Savings Bank (TSB), 1980
12. BEANZ MEANZ HEINZ – Heinz, 1967
13. A MARS A DAY HELPS YOU WORK, REST AND PLAY – Mars, 1980
14. HAVE A BREAK. HAVE A KIT KAT. – Rowntree, 1957
15. THE PAUSE THAT REFRESHES – Coca Cola, 1927
16. GOOD TO THE LAST DROP – Maxwell House, 1959
17. CAN YOU EAT THREE SHREDDED WHEAT? – Nabisco, 1970s
18. I BET HE DRINKS CARLING BLACK LABEL – Carling, 1971
19. DOES SHE…OR DOESN’T SHE? – Clairol, 1964
20. IT’S NOT TV, IT’S HBO – HBO, 1997
21. HELLO TOSH, GOTTA TOSHIBA – Toshiba, 1984
22. THINK DIFFERENT – Apple, 1990s
23. IT TAKES A LICKING AND KEEPS ON TICKING – Times, 1950s
24. CENTRAL HEATING FOR KIDS – Ready Brek, 1980s
25. YOU’RE IN GOOD HANDS – Allstate, 1950s
26. MELTS IN YOUR MOUTH, NOT IN YOUR HANDS – M&Ms, 1950s
27. WHEN IT ABSOLUTELY, POSITIVELY HAS TO BE THERE OVERNIGHT – FedEx, 1982
28. REACH OUT AND TOUCH SOMEONE – AT&T, 1979
29. THE UNCOLA – 7UP, 1973
30. LET YOUR FINGERS DO THE WALKING – Yellow Pages, 1964
31. THE OTHER WHITE MEAT – Pork, 1986
32. I LOVE NEW YORK – NY State Dept., 1977
33. HAVE A COKE AND A SMILE – Coca Cola, 1979
34. HAVE IT YOUR WAY – Burger King, 1973
35. I CAN’T BELIEVE I ATE THE WHOLE THING – Alka Seltzer, 1966
36. PLEASE DON’T SQUEEZE THE CHARMIN – Charmin, 1964
37. WHAT HAPPENS HERE, STAYS HERE – Las Vegas, 2002
38. THERE ARE SOME THINGS MONEY CAN’T BUY. FOR EVERYTHING ELSE, THERE’S MASTERCARD – Mastercard, 1997
39. LIFTS AND SEPARATES – Playtex, 1930s
40. CAN YOU HEAR ME NOW – Verizon, 2002
41. BREAKFAST OF CHAMPIONS – Wheaties, 1930s
42. GO TO WORK ON AN EGG – Egg Marketing Board UK, 1950s
43. GOT MILK – California Milk Processor Board, 1993
44. TASTES GREAT, LESS FILLING – Miller Lite, 1974
45. IT’S THE REAL THING – Coca Cola, 1970
46. A LITTLE DAB’LL DO YA – Brylcreem, 1950s
47. DOUBLE YOUR PLEASURE, DOUBLE YOUR FUN – Wrigley’s Doublemint, 1959
48. SHARE THE FANTASY – Chanel No. 5, 1979
49. THINK SMALL – Volkswagen, 1959
50. MMM MMM GOOD – Campbell’s Soup, 1930s
Now, after a century of great advertising, not every tagline could make it onto the list. Some notable runners up include “It’s So Simple” for Polaroid, “When it Rains it Pours” for Morton Salt, and “This Bud’s For You” for Budweiser. If you believe a corporation or brand should have been on this list, but didn't make it, please add it in the comments with your reason why it should be included. Click here for the original article to comment.
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