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Monday, July 03, 2023

TELUS and its "Critters"

TELUS Stuffed Critter

TELUS, a Canadian telecommunications company, uses real photographs of animals for its "Critter" campaign, rather than CGI or computer-generated images. TELUS partners with various wildlife photographers and organizations to showcase the beauty and diversity of Canadian wildlife through its "Critter" campaign. These photographs are featured in TELUS advertisements, social media, and other marketing materials.

In addition to featuring these photographs, TELUS has also launched several initiatives to support wildlife conservation and protection, including the TELUS Pollinator Fund, which supports the creation of pollinator habitats across Canada, and the TELUS World of Science, which promotes education and awareness of environmental issues.

TELUS also uses real photographs of animals in their TV ads, as well as other marketing materials. The animals featured in their TV ads are often portrayed in humorous or endearing situations, which helps to draw attention to the brand and its messaging.

TELUS has been using real animal photographs in their advertising for many years, and the company has developed a reputation for being a leader in corporate social responsibility and sustainability. In addition to supporting wildlife conservation initiatives, TELUS has also made significant investments in renewable energy and has set ambitious targets for reducing its carbon footprint.

Source: Some or all of the content was generated using an AI language model

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