Wal-Mart announced that, sometime in 2020, it will begin offering customers a new item...Wal-Mart's own brand of wine.
The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce wines at affordable prices in the $2 to $5 range. Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand into their shopping carts but, 'There is a market for inexpensive wine,' said Kathy Micken, professor of marketing at University of Arkansas, Bentonville.
'However, branding will be very important.' Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brands and varieties.
The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The world's largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce wines at affordable prices in the $2 to $5 range. Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand into their shopping carts but, 'There is a market for inexpensive wine,' said Kathy Micken, professor of marketing at University of Arkansas, Bentonville.
'However, branding will be very important.' Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brands and varieties.
The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
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