A survey of more than 2,000 smokers shows just how addictive nicotine is when 62 percent of smokers in six European countries said they felt the New Year is a good time to quit, but only three percent used it as a trigger to stop.
"In every single country the vast majority of smokers want to stop," says Dr Alex Bobak, of the anti-smoking group SCAPE.
"The motivation is there but they don't go about it in the right way."
Nearly 80 percent of British smokers, almost 70 percent in the Netherlands, France and Germany and more than 55 percent in the Belgium and Spain would forgo sex rather than live without cigarettes for a month.
Although 60 percent of European smokers said they would try to quit if it affected their love life, 35 percent of smokers admitted they have never attempted to stop smoking.
Fear of health problems was the biggest motivator to quit, followed by concerns for their family and the cost of cigarettes but 62 percent who tried to quit began smoking again within a month.