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Friday, May 22, 2026

Origins: SPAM emails

The original SPAM

originsThe origins of email spam go all the way back to the earliest days of the internet 📧💻

The very first widely recognised spam email was sent in 1978 by a marketer named Gary Thuerk, who worked for Digital Equipment Corporation (DEC). He sent a mass promotional message to about 400 users on ARPANET — the government-funded network that later evolved into the modern internet.

The email advertised new DEC computer systems and invited recipients to a product demonstration in California. Many users were furious because ARPANET was meant for research and military communication, not advertising. Ironically, the campaign reportedly generated millions of dollars in sales. 😄

The term “spam” itself has a strange and funny origin. It comes from a famous 1970 sketch by the British comedy group Monty Python. In the sketch, the word “Spam” (referring to the canned meat product Spam) is repeated over and over until it drowns out normal conversation:

“Spam, spam, spam, spam…”

Early internet users adopted the word in the 1980s because unwanted online messages felt exactly like that — repetitive, intrusive, and impossible to ignore.

By the 1990s, as email became mainstream, spam exploded. Common spam topics included:

  • “Get rich quick” schemes 💰
  • Miracle health cures
  • Fake software offers
  • Adult content
  • Pyramid schemes
  • Later, phishing scams and malware

One infamous event happened in 1994 when two lawyers, Laurence Canter and Martha Siegel, posted advertisements across thousands of Usenet discussion groups promoting immigration law services. Internet users were outraged, but the stunt became hugely profitable and inspired waves of commercial spammers.

As spam grew, companies and governments fought back with:

  • Spam filters
  • Blacklists
  • CAPTCHA systems
  • Anti-spam laws like the U.S. CAN-SPAM Act
  • AI-based filtering systems

Today, modern email providers like Gmail and Outlook automatically block enormous amounts of spam every day — in some cases more than half of all email traffic worldwide.

Interestingly, spam also helped shape cybersecurity as we know it today. Many technologies used to detect scams, phishing, and malicious links were developed because spam became such a massive problem on the internet.

Source: Some or all of the content was generated using an AI language model

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