Brolsma's Numa Numa Video
The Numa Numa phenomenon was first popularized by Gary Brolsma's release of Numa Numa Dance onto Newgrounds.com on December 6, 2004. By February 25, 2005, less than three months after Brolsma released the video onto Newgrounds, it had been viewed more than two million times on that site alone. Brolsma later stated in an interview, "...I found it ["Dragostea din tei"] in another (I believe it was Japanese) flash animation with cartoon cats". Others have noted Brolsma's inspiration was the Japanese flash animation Maiyahi by the Albinoblacksheep.com user "ikari", whose video featured an animated version of the popular Shift_JIS art cat Monā.
A story in the June/July 2006 issue of The Believer explores the song's spread and global homogenization, while arguing that Brolsma's video "singlehandedly justifies the existence of webcams (....) It’s a movie of someone who is having the time of his life, wants to share his joy with everyone, and doesn’t care what anyone else thinks".
One version of Brolsma's video also contains some puns, among them pictures of feta cheese during the lyric fericirea (happiness) and a LEGO representation of Bob Ross during the singer's words sunt eu Picasso (it's me Picasso).