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Tuesday, June 09, 2015

Fido Is Amazing!

an interactive flash presentation
Click here to blow your mind!

Click here.

Click above to have Fido-Dido do a math trick. Once there,
to advance screens, click on the mini Dido on the right

His name is Fido Dido. Who is Fido Dido?

Fido Dido [ˈfaɪdoʊ ˈdaɪdoʊ] is a cartoon character created by Joanna Ferrone and Sue Rose. Rose first developed the character in 1985, on a napkin in a restaurant. They later stenciled Fido on T-shirts with the credo: "Fido is for Fido, Fido is against no one". These T-shirts became very popular in New York.

Fido Dido was licensed to PepsiCo in 1987, but the character did not receive much attention or popularity until the early 1990s, when he appeared on numerous products, particularly stationery. Later, he was replaced with Cool Spot as the brand mascot.

Fido Dido reappeared in the 2000s, and is still father to his son Mario and his daughter Julia P. Dido, as of April 2015, used on cans and advertising for 7 Up in countries worldwide. Fido Dido has been licensed to Pepsico & Slice brands in markets outside the United States; 7 Up, a product of Dr Pepper Snapple Group, is licensed to Pepsico for manufacture and distribution in markets outside the United States.

Fido Dido is also used on PepsiCo's Turkish soft drink Fruko.

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