A dorky guy is in a hot tub with a similar set of lithe vixens. One more gets in the water and exclaims in surprise as she sits down. She recoils and he lifts up to reveal a pot cooking up a meal of Kraft Dinner. Cue music, logo, announcer. And in the last second of the ad we see what we assume to be his bathing trunks - with Kraft Dinner logo on one leg - flop down onto a table. Implication - he’s now naked and scoring with said hot chicks after serving them up freshly prepared KD.
It’s one thing to sell fragrance that way, but macaroni and cheese? The juxtaposition from one ad to the next was jarring, to say the least.
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Thursday, October 26, 2006
Gotta Be KD!
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