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Wednesday, August 08, 2018

Which was the best and most successful marketing campaign in history?

by Archie D'Cruz, Editor, Designer, Writer, Quora.com

Chances are, you’ve already fallen victim to this one. And not just once, but time and time and time again.

In fact, you’ve probably been trudging to the stores each week and paying up to 10,000 times what it’s worth…even though it’s available to you for almost free, right in your home! What’s this product I’m talking about?

Bottled water.
woman drinking bottled water

In almost all of North America, Western Europe, Australia, New Zealand and parts of Asia, it is safe to drink water straight out of the tap. (See which countries guarantee drinkable tap water).

And yet, somehow, the manufacturers of bottled water have convinced us that unspeakable things might happen if we choose to drink from the tap. So successful has this marketing campaign been that worldwide, we spend more than $150 billion a year on bottled water. In the US, bottled water has outpaced milk, coffee, juice and alcohol to sit second only to soft drinks in packaged drink sales.

“But, but, but…” you protest, “bottled water is better! It’s fresh from the spring!”

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