Below is The original music video for Tunak Tunak Tun by India's Daler Mehndi. "Daler Mehndi, as a musician, performer, and song-writer, continually re-invents himself and his art."
The hallmark of the "Great musician's" often lies in their ability to hone to perfection a strong and easily assimilated iconic, but singular image. It may evolve slowly and surely over the years but will always be presumed to be a natural maturing. Daler Mehndi, as a musician, performer and song - writer, defined this convention completely. He continually re-invented himself and his art at breakneck speed and illogical disjointedness.
It seemed as though time was always at a premium. With complete disregard for the then prevalent - regional- Punjabi- music style loyalty or so called integrity, he combined the most unlikely forms of music with newfound subject matter sprinkled with his fetish for "RabRab" (God) words, rendered with versatile Power Pitched Vocals, performed with exquisite choreography and character, ornamented further with the signature self designed Maharaja Robes, Bejewelled Turban and Jewellery - a Style only befitting a Maharaja presenting the then unknown and unborn Indian Pop Industry with its first true Pop Icon. He deconstructs that which makes him singular, and then a new element arises to confound and entice the masses who think they have just figured out his latest incarnation.
His USP* was his originality. Mehndi exemplifies the new aesthetic from his humble folkie yet celebrated beginnings from Bolo Ta Ra Ra to the glitter and glam of the rocking Balle Balle & Jalwa, to the pied piper rage of Tunak Tunak , to the elegance of Ru -Ba -Ru & Shaam Say Maine Puchha, at each twist and turn of his career, creating more than one myth to harken back to his creative visions.
The hallmark of the "Great musician's" often lies in their ability to hone to perfection a strong and easily assimilated iconic, but singular image. It may evolve slowly and surely over the years but will always be presumed to be a natural maturing. Daler Mehndi, as a musician, performer and song - writer, defined this convention completely. He continually re-invented himself and his art at breakneck speed and illogical disjointedness.
It seemed as though time was always at a premium. With complete disregard for the then prevalent - regional- Punjabi- music style loyalty or so called integrity, he combined the most unlikely forms of music with newfound subject matter sprinkled with his fetish for "RabRab" (God) words, rendered with versatile Power Pitched Vocals, performed with exquisite choreography and character, ornamented further with the signature self designed Maharaja Robes, Bejewelled Turban and Jewellery - a Style only befitting a Maharaja presenting the then unknown and unborn Indian Pop Industry with its first true Pop Icon. He deconstructs that which makes him singular, and then a new element arises to confound and entice the masses who think they have just figured out his latest incarnation.
His USP* was his originality. Mehndi exemplifies the new aesthetic from his humble folkie yet celebrated beginnings from Bolo Ta Ra Ra to the glitter and glam of the rocking Balle Balle & Jalwa, to the pied piper rage of Tunak Tunak , to the elegance of Ru -Ba -Ru & Shaam Say Maine Puchha, at each twist and turn of his career, creating more than one myth to harken back to his creative visions.
*USP - Unique Selling Position
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