From Wikipedia, the free encyclopedia
Project Ara was a modular smartphone project under development by Google. The project was originally headed by the Advanced Technology and Projects team within Motorola Mobility while it was a Google subsidiary. Google retained the ATAP group when selling Motorola to Lenovo, and it was placed under the stewardship of the Android; Ara was later split off as an independent operation
Under its original design, Project Ara was intended to consist of hardware modules providing common smartphone components, such as processors, displays, batteries, and cameras, as well as modules providing more specialized components, and "frames" that these modules were to be attached to. This design would allow a device to be upgraded over time with new capabilities and upgraded specifications without requiring the purchase of an entire new device, providing a longer lifecycle for the device and potentially reducing electronic waste. However, by 2016, the concept had been revised, resulting in a base phone with non-upgradable core components, and modules providing supplemental features.
Google planned to launch a new developer version of Ara in the fourth quarter of 2016, with a target bill of materials cost of $50 for a basic phone, leading into a planned consumer launch in 2017. However, on September 2, 2016, Google announced that Project Ara had been cancelled.
Latest news: (From Google), looks like it’s on again. Click here to read about it.
Project Ara was a modular smartphone project under development by Google. The project was originally headed by the Advanced Technology and Projects team within Motorola Mobility while it was a Google subsidiary. Google retained the ATAP group when selling Motorola to Lenovo, and it was placed under the stewardship of the Android; Ara was later split off as an independent operation
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| Project Ara - scattered parts |
Google planned to launch a new developer version of Ara in the fourth quarter of 2016, with a target bill of materials cost of $50 for a basic phone, leading into a planned consumer launch in 2017. However, on September 2, 2016, Google announced that Project Ara had been cancelled.
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