OshKosh B'Gosh is an American brand known for its children's clothing, especially for its durable and iconic denim overalls. The company's origins can be traced back to the late 19th century.The OshKosh B'Gosh company was founded in 1895 in Oshkosh, Wisconsin, by two partners, R.B. Givens and C.W. O'Neil. Initially, the company was named "OshKosh Overall Company" and produced high-quality workwear, including denim overalls for men.
In the early 20th century, the company expanded its focus to manufacture overalls for children as well. They made significant advancements in the design of children's overalls, creating products that were not only practical but also stylish and durable. The term "B'Gosh" was added to the brand name as a way to avoid trademark issues with another company called "Hickory."
During the 1930s, the company officially changed its name to "OshKosh B'Gosh" to reflect its commitment to producing children's clothing. Over the years, OshKosh B'Gosh became well-known for its high-quality and long-lasting denim overalls, which became a staple in children's wardrobes across the United States.
In the latter half of the 20th century, the brand expanded its product offerings to include a wide range of children's apparel, but its overalls remained a signature item. The distinctive "OshKosh B'Gosh" label on the back of the overalls became an instantly recognizable symbol of the brand.
In 2005, the company was acquired by Carter's, Inc., a leading American manufacturer of children's clothing. Today, OshKosh B'Gosh remains a subsidiary of Carter's, and its products are widely available in stores across the United States and internationally. The brand continues to be known for its durable, comfortable, and fashionable children's clothing, with a focus on denim and overalls as part of its heritage.
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