The letters on the telephone dial were associated with the numbers in a way that facilitated mnemonic aids for remembering telephone exchange names. In the North American Numbering Plan (NANP) for telephone numbers, which includes the United States and Canada, certain combinations of letters were used to represent the first two digits of a telephone exchange name.
Here is the typical mapping of letters to numbers on a rotary dial:
- 2: ABC
- 3: DEF
- 4: GHI
- 5: JKL
- 6: MNO
- 7: PRS
- 8: TUV
- 9: WXY
For example, if someone's telephone exchange was "KLondike," you could dial the numbers corresponding to the letters K and L on the rotary dial.
However, the letters Q and Z were omitted from the dial because there were no commonly used exchange names starting with Q or Z. Excluding these letters helped streamline the design of the dial and avoided unnecessary complexity. The letters Q and Z were not assigned to any specific numbers on the dial, as they didn't serve a practical purpose in the context of telephone exchanges.
As telecommunications technology evolved, rotary dial phones eventually gave way to push-button (touch-tone) phones and, later, digital and mobile phones. With the transition to these newer technologies, the need for mnemonic aids associated with letters on the dial diminished, and the layout of phone keypads changed accordingly. In modern phone systems, Q and Z are included on the keypads, allowing for a broader range of applications, such as text messaging and alphanumeric input.

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