Origins: Doritos

Doritos is a popular brand of flavoured tortilla chips that has gained widespread popularity in both Canada and the United States. The origins of Doritos can be traced back to the 1960s, with separate but interconnected stories in both countries.

United States: Doritos was first introduced in the United States in 1964 by the Frito-Lay company, which is now a subsidiary of PepsiCo. Arch West, a Frito-Lay marketing executive, is often credited with the creation of Doritos. While on a family vacation in Southern California, West discovered a local restaurant selling fried tortilla chips, which were a novelty at the time. He was inspired by the flavorful taste and decided to bring the idea back to Frito-Lay.

Frito-Lay initially released Doritos as a plain tortilla chip, but in 1966, they introduced a new innovation that would shape the brand's future: the iconic nacho cheese flavor. The introduction of this seasoned variety was a significant turning point, and it quickly became a fan favourite, establishing Doritos as a leading brand in the snack food industry.

Canada: In Canada, the history of Doritos started in the late 1960s. Hostess, a Canadian snack food company, recognized the popularity of flavoured tortilla chips in the United States and decided to introduce a similar product to the Canadian market. In 1968, Hostess launched its own version of Doritos, which were initially available in only two flavors: Toasted Corn and Nacho Cheese.

While the Canadian Doritos were developed independently by Hostess, the overall concept and inspiration behind the brand came from the success of Frito-Lay's Doritos in the United States. Over the years, Doritos in Canada expanded its flavor lineup to include various options like Cool Ranch, Sweet Chili Heat, Zesty Cheese, and more, catering to diverse taste preferences.

Today, Doritos remains a popular snack brand in both countries, offering a wide range of flavors and varieties that continue to evolve to meet changing consumer demands. It has become an iconic and widely recognized name in the snack food industry, loved by millions of people across North America and beyond.

Source: Some or all of the content was generated using an AI language model