Volvo Cars of North America, LLC (VCNA) and
LEGOLAND California are joining forces to promote driving safety and
family values. As part of the recently announced partnership agreement
between the subsidiaries of the two Scandinavian icons, a replica of
Volvo's award-winning SUV, the Volvo XC90, was constructed of LEGO's
famous modeling bricks.
The Volvo XC90 made of LEGO bricks was built by LEGO Master Model Builders, members of an elite team of talented artists who design, create and maintain the thousands of LEGO brick models at LEGOLAND California.
The Volvo XC90 made of LEGO bricks was built by LEGO Master Model Builders, members of an elite team of talented artists who design, create and maintain the thousands of LEGO brick models at LEGOLAND California.
Recently, LEGOLAND's popular Driving School (ages 6
to 13) and its Jr. Driving School (ages 3 to 5) were reintroduced to
carry Volvo's name and reputation for safety. These popular park
attractions offer children the opportunity to drive electric-powered
vehicles made to look like LEGO bricks within the controlled environment
of the drive course. The rules of the road are emphasized, as well as
good safety habits such as buckling up seatbelts.
"By encouraging safety as a learned behavior at an early age, we all benefit - it's never too early to learn about the rules of the road," said Doolan, (President and CEO of Volvo Cars of North America).
"By encouraging safety as a learned behavior at an early age, we all benefit - it's never too early to learn about the rules of the road," said Doolan, (President and CEO of Volvo Cars of North America).
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