WASHINGTON -- An AIDS organization sued Pfizer Inc. on Monday over ads the group says encourage use of Viagra as a party drug. The group said recreational use of the drug furthers the spread of HIV and other sexually transmitted diseases.
The lawsuit, filed in Los Angeles by the AIDS Healthcare Foundation, calls Pfizer's ads for the impotence drug false and misleading. The suit echoes allegations made in an ad campaign announced by the group last month.
The nonprofit group alleges the marketing of Viagra has fostered an increase in the spread of sexually transmitted diseases. Studies have found the drug is used -- illegally -- in conjunction with crystal methamphetamine to form a party drug "cocktail."
While crystal meth can heighten sexual desire, it also can impair the ability to have an erection, said Michael Weinstein, president of the AIDS Healthcare Foundation. "In order to satisfy that heightened desire, you have to take Viagra," Weinstein told reporters.
Pfizer denied it promotes the recreational use of its blockbuster drug. In 2005, Pfizer had $860 million in U.S. Viagra sales, according to IMS Health Inc.
The suit, filed in Los Angeles Superior Court, seeks to halt the New York company from running ads like those that have promoted the drug's use on New Year's Eve and Super Bowl Sunday, said Tom Myers, the AIDS group's legal counsel. The ads, which included taglines like "Be this Sunday's MVP" encourage recreational use, the group alleges.
The suit also seeks to force Pfizer to undertake a public information campaign on the dangers of misusing and abusing the prescription drug. Furthermore, it seeks an unspecified amount to cover an increase in treatment costs borne by the nonprofit group, which runs free treatment clinics.
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*CTV.ca
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