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Saturday, February 16, 2008

Great Marketing!


'New' Diamond Shreddies

Has anyone seen the commercial about "diamond" shreddies? It just has a bunch of shreddies on an assembly line in a factory turned 45 degrees to look like a diamond. It is still a square just turned a little to the side. Then at the end it says NEW Diamond Shreddies. I think this is a wonderful marketing strategy. Nothing really changes - same great product, (Remember the Coke Classic fiasco?), but here comes POST, (A KRAFT Company), with a new 'twist' on an old product- Sheer Genius!



"Recent advances in cereal technology have allowed us to take Shreddies cereal to a whole new level of geometric superiority. One taste and you'll wonder how you've been so square for so long. Welcome to the 45th degree. Welcome to Diamond Shreddies country."

Click here to visit their site.

*Diamond Shreddies

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