***Disclaimer***

Disclaimer: The Wizard of 'OZ' makes no money from 'OZ' - The 'Other' Side of the Rainbow. 'OZ' is 100 % paid ad-free

Wednesday, March 07, 2007

Geico Cavemen May Get Own TV Series

Geico Caveman(New York City) (AP) Those Geico "cavemen" shouldn't be so upset after all — they may get their own television series. ABC has ordered a pilot for a comedy, tentatively titled "Cavemen," that features the characters used in a series of ads by the insurance company.

In the ads, cavemen appear insulted by a Geico pitchman's claim that the company's Web site is so easy to use that "even a caveman can do it."

The potential series, one of 14 pilots that will be produced by Touchstone Television this spring, features the cavemen as they "struggle with prejudice on a Geico Cavemandaily basis as they strive to live the lives of normal thirty-somethings in 2007 Atlanta."

It's unusual for characters from an advertising campaign to move into shows of their own, but not unprecedented. The CBS comedy "Baby Bob" featured a talking baby that had been used in several advertisements, according to Daily Variety.

The advertising copywriter who helped create the "cavemen" ads is writing the pilot, the studio said.

A pilot order is no guarantee a show will make it on the air; in fact, the majority of pilots don't make it that far.



Are the TV Networks that desperate?

No comments: