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Monday, May 08, 2006

Lost: Chubby, naked chef: Kidnapped doughboy having time of his life in captivity

Pillsbury Doughboy Cooking up a plan to track down this doughboy certainly won’t be a piece of cake. Market Basket employees need - or perhaps knead - some help finding their 4-foot Styrofoam Pillsbury Doughboy, which was nabbed from his perch over the dairy aisle in Plaistow, N.H., on April 15. “He was the store mascot,” said Gary Eaton, a Market Basket manager. 

“When holidays came around, we would dress him up.” Eaton thinks the yeasty character may have been captured because of the supermarket’s closing today, after having been in business for 20 years. “Everybody has been concerned,” said Eaton, noting that he wasn’t sure if this was an inside job. 

“They hope he’s back before closing.” Ransom notes from the ’boy-nappers even started arriving to the store. Carefully typed out in different colors and fonts, the first letter read: “To whom it may concern: We have been shopping in your store for the past 20 years and if you close the store, the Pillsbury Dough Boy will be baked.” 

Each message - there has have been 12 in all - has been stuffed with a photo featuring the puffy Pillsbury publicity piece hanging out at different locales, presumably looking for a new job. He’s been spotted at the Dairy Queen in Salisbury, the Winnekenni Castle in Haverhill and even the Haverhill Fire Department where “he couldn’t take the heat.” But after feeling fed up with not fitting in, the doughboy takes a turn toward the dirty. He’s photographed drinking vodka and looking for some entertainment at the Ten’s Show Club, a Salisbury strip joint. “It’s funny because he kind of looks like the building because it is big and white,” said Jack, who works security at the club. “But I don’t think he would fit in (to work here).” The latest photo, which didn’t include a note, arrived yesterday and showed the waving baking legend in front of the supermarket after hours.“Hopefully he finds a new home,” said Eaton. “We may be able to transfer him to another store.”

*Boston Herald

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